Maybe to some an interesting topic. To those not interested
should be or at least know what it means.

 

When designing your web page keep your most important message
above the fold.

 

Simply put when your page pops onto the screen what is showing
is above the fold. When you need to scroll down to see something
that is Below The Fold, That means Odds of it being seen go down.

 

Because todays Speedy Surfers need a reason to scroll down,
if you don't put your important info above the fold it may
go unnoticed.